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La Flor De Cano
Selectos - Box of 25
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Product Description
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A fine Cuban cigar, La Flor De Cano Selectos offer a medium-strength smoke which exhibits good cigar workmanship. Flavors of coffee, cedar and nut notes. Complex and well balanced. La Flor De Cano is often a hard to find Cuban cigar line due to small production quantities.
Cigar Aficionado's 1999 "Cuba's Best Cigars" article stated: "Our second favorite cigar brand is La Flor de Cano...although it has not been readily available of late, what cigars there are on the market, however, are superior."
Questions about La Flor De Cano Selectos? Call Toll free 877 883-2442. Worldwide delivery on all La Flor De Cano cigars.
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Brand Profile
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La Flor de Cano Cuban cigars are all handmade havana cigars characterized by a medium strength smoke within a superbly constructed cigar, manufactured at the El Rey del Mundo cigar factory. La Flor de Cano Cuban cigars are often one of the harder to find cigars due to a quite small production run on these by Habanos.
There is some confusion and myth surrounding the La Flor de Cano cigar brand. To the best of our knowledge the following is the most credible account of this proud Cuban cigar brand.
In the late 1920s, Juan Cano Sainz and his wife, Consuelo, lived above their warehouse on 39 Bernaza Street in Old Havana, Cuba. They then moved to a "townhouse" on the corner of Teniente Rey and Bernaza Street, the birthplace of La Flor de Cano. In 1932, Juan hired a cigar maker to roll cigars on his kitchen table. The sales gained so much success that he hired a second cigar maker to keep up with demand. As his clientele continued to grow, Juan established his own company and created a brand under his family's name, La Flor de Cano. Juan received much needed help from his brothers, Alfredo and Aurelio. Alfredo helped Juan get started by providing him with free bookkeeping assistance, while Aurelio provided him with high quality tobacco at discounted prices. Juan's son, Ernesto J. Cano, joined the business in 1939 at the age of 16, and Juan's brothers each pursued their own careers independently of each other.
As business continued to grow, Juan realized the need for expansion, so he leased additional space at 45 San Jose Street. Further growth again demanded relocation to a larger building at 618 Manriquez. After two years, once again, Juan needed additional capacity and moved the operation to Figuras 109. In Figuras, Juan occupied the 2nd floor and employed approximately 200 cigar rollers. An American cigar manufacturer occupied the first floor.
In 1936, Juan registered La Flor de Cano with Tabacalera Espanola, a cigar distributor in Spain. By 1942, La Flor de Cano, Partagas, and H. Upmann were the top three selling cigar brands in Spain. In 1946, Ernesto traveled to Spain for six months to learn more about the international cigar business. Upon his return to Cuba in 1947, Ernesto became an equal partner in the business, thus forming J. Cano E Hijo (J. Cano and Son). In 1947, Ernesto graduated from Havana University where he earned a CPA degree.
Juan and Ernesto wanted to modernize by introducing automation to their operation; however, the building owner would not allow additional machinery to be brought onto his premises, so Juan and Ernesto again relocated. In 1951, Juan and Ernesto built their own cigar factory at 301 San Gabriel in Old Havana, Cuba. Here, Juan and Ernesto created a modern, state-of-the-art cigar manufacturing operation, employed more than 300 employees, and utilized approximately thirty machines that produced over five thousand cigars per day.
During World War II, the larger Cuban manufacturers, such as Partagas, sold their cigars to the US military for $70 per thousand. However, the smaller manufacturers such as J. Cano E Hijo were only offered $50 per thousand, so Juan never entered into agreement with the military. During this period, a prospective customer entered Ernesto's office to buy cigars for the military. Ernesto told his father about the persistent client and informed him that he would not leave. In an attempt to persuade the man to go, Juan told Ernesto to quote the buyer at a price of $90 per thousand. The buyer, who turned out to be a representative of the British Army, accepted this price and signed a contract. Juan and Ernesto's cigars, including the Churchill, became widely known in the British Army during WWII.
Juan Cano Sainz died in 1955, and the company's name changed to Hijos de J. Cano y Co. Ernesto's mother, Consuelo Perez, and his two sisters, Consuelito and Silvia, became minority owners of the business, although they were not employees. Ernesto continued to run the firm until Fidel Castro's communist government nationalized all private property in August 1960. A large shipment to Spain had yet to be paid when Castro illegally assumed all private assets, so Prime Minister of Spain Francisco Franco ceased payment. After a legal dispute, the payment was split between Ernesto and Castro. Ernesto also held the duty of the Cigars Exporters Association, in Havana, for nine years.
In a position of wealth and influence, Ernesto was instructed to join the Communist Party. Having no interest in participating in something so removed from his own morals and ethics, and anticipating that Castro would soon prohibit emigration from Cuba, Ernesto, using his political influence, obtained visas for his family. Quietly and during the evening hours, Ernesto and his wife Maria gathered their children, Ernesto Luis, Maria de los Angeles, and Juan Luis. They carried no money and only bare essentials and fled from Cuba to Miami, Florida, leaving all hard earned possessions and friendships behind to start a new life.
Juan Cano Sainz's legacy remains in Cuba to this day. Note that Juan's name has always been associated with the Habanos Cuban Box codes (originally designated as JCS). Even the Y2000 Box codes still maintain his name to this date, as La Flor de Cano cigars continue their prominence among the best-in-class cigars throughout the world.
About Habanos Cigars
La Flor de Cano cigars are a brand within the range of Habanos cigars. The Habanos Denomination of Origin certification is applied to all cigars in which 100 per cent of the tobacco used in the cigar has been grown in Cuba. Likewise, it is an essential requirement that all cigars manufactured in Cuba are subjected to numerous quality control checks, both during the agricultural and curing process, as well as during all stages of manufacturing in the cigar factory.
The same rigorous procedures are applied to the selection of the appropriate leaves, quality control, of draw, of the true flavor of each of the Cuban cigar brand names and, finally, the quality of the cigar's appearance and presentation. The quality of the Habanos Cuban cigar is the result of the mystical union of four elements: soil, varieties of Cuban black tobacco, climate and the wisdom of Cuba's agricultural workers and cigar makers.
Numerous attempts to achieve the standards of authentic Cuban cigars in other areas of the world with seeds of Cuban origin have failed to attain the unequalled quality of genuine Cuban cigars. These same elements: the harmonious combination of the sun, the average temperature, atmospheric humidity, soil and subsoil composition are those which make the quality of the Cuban cigar, both in terms of agriculture and manufacturing, unique to Cuba. Therefore, the Habanos Cuban cigar trademark printed on the boxes of brand name Cuban cigars is the guarantee that these cigars are backed by Habanos Denomination of Origin Protection. This is a guarantee of quality and origin that is awarded to only the finest Cuban cigars manufactured in Cuba under the strictest quality control measures, with the best leaves selected from Cuba's tobacco regions. |
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