This is certainly not the cheapest cigarillo one can find, but you get what you pay for usually. In this case, it is true. I love the little tins they come in - that alone is one reason to buy some - you can pop the tin in your pocket and go. They are a nice quick breakfast smoke, and good for anytime in the day, especially for the person on the go. The Tarbac is a great accompaniment to coffee, and one can actually smell the aroma of Passion fruit in the smoke (I got this flavor elsewhere). The draw is even, the construction is top-notch, and the aftertaste is not too bitter or harsh which I have found to be the case with other lesser/cheaper cigarillos. This is a premium cigarillo.